Who We Are
Established by MIG Holding, FinAsure is a Bahrain-incorporated digital financial services holding group with a regional mandate.
One Group. Two Platforms. Regional Impact.
FinAsure today is the group behind two of the region's most compelling digital financial platforms.
SIDB
SAMA-licensed fintech platform powering retail and SME access to finance across Saudi Arabia.
Wakeel
Wakeel, the region's trusted insurance aggregation platform serving consumers across MENA.
Two Platforms. Two Markets. One Unified Vision;To Build A Portfolio Of Regulated, Technology-Driven Financial Services Businesses ThatCollectively Define The Next Chapter OfFinancial Services In The Region.
The principles we build by.
Three values that guide every decision, every platform, and every relationship across the FinAsure Group.
Integrity
We hold ourselves to the highest standards of transparency, accountability, and responsible conduct across every market, partner, or business we support.
Innovation
We build technology-first platforms, turning complex financial journeys into simple digital experiences.
Excellence
We are committed to the quality of everything we build, grow, and deliver, because the businesses and individuals we serve deserve nothing less.
Company's Positioning
Fintech and Insurtech
FinAsure operates at the intersection of fintech, insurtech, and digital distribution.
Digital Financial Platform
We own and grow digital financial platforms across the GCC.
Our vision is to be the most trusted holding group for fintech and insurtech in the region. Building a portfolio of regulated, technology-driven financial platforms that set the standard for how financial services are built, scaled, and delivered across the GCC.